The CEO1440 Show

How To Find Riches in the Niches: A Playbook For LO’s

Ready to elevate your mortgage brokering game to a whole new level? In today’s competitive market, standing out is more important than ever. Learn how to transform everyday challenges into your greatest opportunities and truly differentiate yourself. This episode dives deep into the art of leveraging niche offerings, using the "Riches in Niches" playbook to not just participate in the market, but to dominate it. We'll explore practical strategies for converting leads into sales and forging successful partnerships with real estate agents. Whether you're a seasoned broker or just starting out, these actionable insights are tailored to help you exceed your professional goals. Tune in to discover how these techniques can be applied to your business for maximum impact. What strategies have you used to stand out in your market? Share your experiences and join the discussion below!
03:50 Using Niche Programs for Business Growth
07:19 Becoming a Better Banker or Broker
13:06 Strategies for Bankers and Brokers in 2024
18:23 Engaging with the Community and Utilizing Feedback
25:15 Overview of Mortgage Broker Tools and Resources
30:42 Detailed Discussion on Niches in the Mortgage Industry
35:00 Enhancing Broker Capabilities and Client Relationships
40:15 Effective Marketing and Branding for Mortgage Brokers
45:33 Building Strong Networks in Mortgage Brokerage
50:22 Future Trends and Opportunities in Mortgage Brokering
55:17 Closing Remarks and Final Thoughts on Mortgage Brokerage Success
Download Riches In The Nichess Tool here: https://themortgagebrokerbuilder.com/tool/the-riches-in-the-niches/
Check out more cool tools here: https://themortgagebrokerbuilder.com/toolbox/
Join our Circle Community: https://app.themortgagebrokerbuilder.com/getting-started
Visit Red Button Media for video marketing: https://www.hittheredbutton.com/
We've partnered with Model Match to give you a sweet deal, use this link to get your setup FREE! https://modelmatch.com/pulse-ai/partner/mbb/
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Join us every Thursday at facebook.com/groups/theloanofficertoolbox
Our Official Website: www.themortgagebrokerbuilder.com
Facebook: https://facebook.com/themortgagebrokerbuilder
Instagram: https://instagram.com/johnjurkovich
LinkedIn: https://www.linkedin.com/in/john-jurkovich-171b3b/

LO’s: Learn How Big Data Will Change the Way You Do Business Whether You Like it or Not

Check out the latest episode of The MBB Show, where we delve into how Model Match can revolutionize your approach to identifying key players in your market. Discover how to prospect without cold calling and learn how to leverage public data to revive your past data, transactions, and customers. Plus, take advantage of exclusive offers and connect with industry experts. Don't miss out—watch now!
02:16 Pulse AI Insights
05:34 Analyzing Relationships
08:47 Reviewing Active Listings
11:22 Volume Reports Overview
14:36 Insights into Market Dynamics
17:45 Data to Dialogue Strategies
20:59 Recap: Leveraging Model Match
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Download the Riches In The Niches Tool here: https://themortgagebrokerbuilder.com/tool/the-riches-in-the-niches/
Schedule a call with John to elevate your business: https://themortgagebrokerbuilder.com/schedule/
Sign up for Model Match with no Setup Fee https://modelmatch.com/pulse-ai/partner/mbb/
Connect with Thomas Seelbinder on LinkedIn: https://www.linkedin.com/in/thomasseelbinder/
Connect with Model Match on LinkedIn: https://www.linkedin.com/company/modelmatch/
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Join us every Thursday at facebook.com/groups/theloanofficertoolbox
Our Official Website: www.themortgagebrokerbuilder.com
Facebook: https://facebook.com/themortgagebrokerbuilder
Instagram: https://instagram.com/johnjurkovich
LinkedIn: https://www.linkedin.com/in/john-jurkovich-171b3b/

How To Use EDDM To Find Buyers & Sellers in Almost Any Market

Join us for an insightful video featuring Steve Leary from American Business Forms and Envelopes, as we delve into the world of Every Door Direct Mail (EDDM) campaigns tailored for mortgage brokers and lenders. Discover strategies to enhance lead generation and boost conversion rates. Gain valuable insights into the crucial role of visibility and professional recognition in the competitive mortgage industry, drawing parallels to the necessity of recognition for success in sports. Tune in and unlock the secrets to thrive in the mortgage market!
00:58 The Mission: Helping Bankers and Brokers Thrive
03:36 The Power of Direct Mail in the Digital Age
07:09 Direct Mail Success Stories and Strategies
08:58 EDDM: A Game-Changer for Local Marketing
18:04 The Playbook: Maximizing Your Direct Mail Campaigns
38:18 Calculating the ROI of Every Door Direct Mail
42:52 The Power of Direct Mail in Mortgage Marketing
43:53 How to Order Your Marketing Postcards
44:09 The White Glove Experience: Customer Service Excellence
45:14 Website vs. Phone: Ordering Your Marketing Materials
46:04 Maximizing Visibility with Full-Color Marketing
56:22 Leveraging EDM for Business Growth
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Steve Leary's LinkedIn: https://www.linkedin.com/in/steve-leary-57113733/
American Business Forms and Envelopes: https://www.amerbusforms.com
EDDM Tool Page: http://lp.themortgagebrokerbuilder.com/eddm
Discount Code: MBB10
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Join us every Thursday at facebook.com/groups/theloanofficertoolbox
Our Official Website: www.themortgagebrokerbuilder.com
Facebook: https://facebook.com/themortgagebrokerbuilder
Instagram: https://instagram.com/johnjurkovich
LinkedIn: https://www.linkedin.com/in/john-jurkovich-171b3b/

Navigating Mortgage Broker Compliance and Growth Strategies

This episode of the Mortgage Broker Builder Show features an in-depth conversation with Thomas Morgan, an expert in mortgage compliance and owner of Mortgage Manuals. The show delves into the B2B business of aiding bankers transition into brokers, enhancing their operations through compliance, and ensuring their businesses not only sustain but thrive. The host, John, shares how he met Thomas Morgan and the benefits of his services. Thomas provides insights into compliance from a business improvement perspective, emphasizing the importance of effective workflows, preventing errors before they occur, and enhancing marketing through compliance assurance. He also touches upon the critical aspect of post-closing loan file organization and the risks of inadequate documentation. The discussion covers common mistakes in mortgage brokering, the significance of a systematic approach to compliance, and how to navigate compensation issues effectively. Additionally, the episode addresses common advertising pitfalls and offers advice for maintaining regulatory compliance on websites and social media. This comprehensive conversation aims to equip mortgage brokers with the knowledge and tools to improve their operations, navigate compliance challenges, and position their businesses for success.
00:25 Introducing Thomas Morgan: The Mortgage Compliance Guru
07:32 The Journey to Mortgage Compliance Mastery
13:27 Demystifying Mortgage Compliance for Brokers and Bankers
16:31 The Essential Post-Closing Audit Preparation Checklist
29:39 Navigating Compensation Plans and Compliance in Mortgage Lending
30:32 Understanding the Nuances of Compensation and Compliance
31:45 Strategies for Competitive Pricing and Compliance
32:30 Addressing Fair Lending and Compliance Concerns
35:04 Effective Compensation and Employment Agreements
42:59 Marketing and Advertising Compliance in the Mortgage Industry
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Thomas Morgan’s LinkedIn: linkedin.com/in/thomasamorgan
Official Website. https://www.mortgagemanuals.com
 @Mortgagemanuals 
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Join us every Thursday at facebook.com/groups/theloanofficertoolbox
Our Official Website: www.themortgagebrokerbuilder.com
Facebook: facebook.com/themortgagebrokerbuilder
Instagram: instagram.com/johnjurkovich

Simplifying Success in a Digital-First Marketing World: Video marketing with Mike Faraci

In this episode of the Mortgage Broker Builder Show, host John Jurkovich invites video marketing expert Mike, from Red Button Media, to discuss the transformative power of video marketing in the mortgage industry. Mike shares his journey from mortgage professional to video marketing specialist and provides strategic advice on creating impactful video content. The conversation covers the importance of identifying and solving viewers' problems, the significance of authenticity in videos, and practical tips for getting started with video content. Additionally, Mike emphasizes the multifaceted applications of video beyond social media, including in emails and educational material, for cultivating better customer connections and referrals. This episode is a comprehensive guide for mortgage professionals leveraging video marketing to enhance their brand visibility, client engagement, and business growth.
02:47 Creating a Community
03:12 Introducing Mike and Red Button Media
03:59 Mike's Journey in the Mortgage Space
04:57 The Importance of Video Marketing
06:20 The Power of Educational Videos
09:47 The Impact of Personal Branding
16:05 The Role of Content in Conversion
20:01 The Power of Niche Marketing
28:15 Creating Effective Video Content
32:45 Identifying Your Target Audience
33:38 Identifying and Solving Problems for Your Audience
34:36 Creating a Value Proposition
36:15 Overcoming Fear and Embracing Video Content
37:48 The Versatility of Video Content
38:09 Building Relationships with Real Estate Agents
39:58 Overcoming Challenges in Video Content Creation
41:30 The Power of Video Content in Email Marketing
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Mike Faraci's LinkedIn: https://www.linkedin.com/in/mikefaraci/
Mike Faraci’s Website: https://www.hittheredbutton.com/
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Join us every Thursday at facebook.com/groups/theloanofficertoolbox
Our Official Website: www.themortgagebrokerbuilder.com
Facebook: facebook.com/themortgagebrokerbuilder
Instagram: instagram.com/johnjurkovich

The Rest of the Story: A Look at The Forgotten Art of Selling in The Push Button Get Mortgage World

Key Points:
1. The difference between a qualifying question and a sales/advising question. Let's take a look at the questions your POS can't ask.
2. Successful homeownership is not a destination but a journey. Why a finite mindset is a killer for mortgage companies.
3. There is more to what we do than a product and price - there are problems and possibilities.
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01:06 The Changing Landscape of the Mortgage Market
02:02 The Forgotten Art of Selling in the Mortgage Industry
03:02 The Impact of Market Changes on Mortgage Brokers
03:55 The Journey from Banker to Broker
05:10 The Importance of Skills, Sales, and Systems in the Mortgage Industry
05:22 The Shift from Fintech Revolution to Traditional Methods
07:37 The Art of Asking the Right Questions
10:13 The Power of Understanding Your Client's Situation
20:53 The Importance of Moving Beyond Product and Pricing
23:55 The Role of Technology in Loan Processing
24:22 The Importance of Personal Touch in Tech-Driven Processes
25:19 The Toolbox Analogy: Understanding Your Client's Needs
26:54 Acting Like a Pro: The Importance of Professionalism in Sales
28:25 The Importance of Repetition and Practice in Sales
32:11 The Future of Mortgage Banking: Personal Branding and Digital First Approach
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Join us every Thursday at facebook.com/groups/theloanofficertoolbox
Our Official Website: www.themortgagebrokerbuilder.com
Facebook: / themortgagebrokerbuilder
Instagram: / johnjurkovich

Unveiling the Pitfalls: Why Many Training and Coaching Programs Fall Short with Scott Muska

In this dynamic conversation, John and Scott Muska discuss key topics that can enhance business performance and personal growth. Muska's extensive experience in various industries, including working with companies like Rolex, brings a valuable perspective to the conversation. They delve into the importance of coaching and training, the significance of being accountable as a business owner and understanding human performance from different aspects. The discussion includes vital advice on embracing failure as a step toward success, becoming a creative problem solver, consistently executing on few focus areas for better results, and the crucial role of listening and asking questions in a sales role. The conversation aims to encourage and equip listeners with practical tools for business success.
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00:32 The Importance of Coaching and Training
01:08 Guest's Journey and Experience
03:08 The Role of Sales Athlete
04:05 The Disconnect Between Leaders' Goals and Actions
08:47 The Importance of Identifying and Addressing Key Constraints
10:15 The Difference Between Training, Coaching, and Leadership
10:53 The Pitfalls of Overtraining and Undercoaching
18:29 The Importance of Diverse Skillsets in a Team
25:03 The Need for Change and Innovation in Business
27:04 Surviving vs Thriving in the Market
27:26 Gaining Competitive Advantage in Tough Times
28:39 The Power of Knowledge and Learning
29:14 The Importance of Transparency and Accountability
29:50 The Four Key Components of Success
31:53 The Role of Actions and Habits in Achieving Goals
33:52 The Importance of Consistency and Persistence
35:18 The Power of Social Media in Business
41:11 The Importance of Honesty and Self-Assessment
47:41 The Value of Community and Collaboration
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Join us every Thursday at facebook.com/groups/theloanofficertoolbox
Our Official website: www.themortgagebrokerbuilder.com
Facebook: https://www.facebook.com/themortgagebrokerbuilder
Instagram: https://www.instagram.com/johnjurkovich

Everything you thought you knew about credit but didn’t! Q&A with Sue Buswell from #sueknowsthescore

Credit Empowerment: Understanding and Managing Your Credit Score
In this informative discussion, John, a mortgage veteran with over 25 years in the industry, and Sue Buswell, a credit expert with more than three decades of experience, delve into the complex world of credit scores. Together, they debunk common misconceptions, shed light on the details of credit report costs, explore the future of credit scores, and provide valuable advice on becoming a loan advisor. They also touch on the importance of home ownership on one's financial future and how a better understanding of credit can lead to successful homeownership.
00:03 Understanding Credit: Misconceptions and Importance
01:54 Introducing the Guest Speaker: Sue Buswell
04:19 Understanding Credit Shopping Windows
06:08 The Impact of Credit Inquiries
12:49 The Future of Credit Reports and Scores
19:27 Understanding Different FICO Models
24:35 The Role of Authorized Users in Credit Building
27:49 Navigating Financial Hardships
28:36 Understanding Credit Reports and Bankruptcy
29:31 Recovering from Bankruptcy and Debt Settlement
30:24 Implications of Credit Settlement
32:14 Advice for First-Time Homebuyers
32:36 The Importance of Credit Education
34:13 The Impact of Credit on Life Decisions
34:49 The Shift in the Mortgage Industry
35:42 The Role of a Loan Advisor
40:22 The Importance of Homeownership
41:26 The Power of Credit Empowerment
48:59 Opting Out of Credit Triggers
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Sue Buswell's LinkedIn: https://www.linkedin.com/in/sue-buswell-647b4111/
Sue Buswell's Site: https://sueknowsthescore.com/
Download Guide To Building Credit: https://storage.googleapis.com/production-domaincom-v1-0-5/165/1718165/k3tYAW4s/29101310e9e246e089b2cc039aeca41e?fileName=Building%20Credit.pdf
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Join us every Thursday at facebook.com/groups/theloanofficertoolbox
Our Official website: www.themortgagebrokerbuilder.com
Facebook: https://facebook.com/themortgagebrokerbuilder
Instagram: https://instagram.com/johnjurkovich

Navigating the Recent FCC Ruling: Impact on Mortgage Industry and Lead Generation Q&A w Jamie Noel

The video dives into the implications of a recent Federal Communications Commission (FCC) ruling for the mortgage industry and its effects on lead generation. The hosts (John & Josh) discuss the closing of a loophole in the Telephone Consumer Protection Act (TCPA) that requires a 1 to 1 consumer consent for lead generation. They also touch on the shift towards personal branding and direct relationships with clients as well as the potential winners and losers of this ruling. The hosts (John & Josh) identify the possible future of the lead generation industry and offer insight into how businesses can adapt and succeed in light of these regulatory changes.
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00:00 Introduction and Greetings
00:14 Discussion on Recent FCC Ruling
00:40 Introduction of Guest Jamie Noel
01:04 Jamie's Career Journey and Expertise
01:46 Understanding the FCC Ruling and its Impact
03:14 History of Consumer Protection Laws
06:48 Impact of Technology on Consumer Protection
10:37 Understanding the New FCC Ruling
12:05 Implications of the New Ruling for Businesses
18:49 Future of Lead Generation and Marketing
23:36 Understanding the Lending Tree Model
24:04 Changes in the Lending Industry
24:44 The Impact of FCC Ruling on Business Models
25:21 The Importance of Adapting to Change
25:53 Reflections on Personal Growth and Industry Changes
26:15 Predicting the Winners and Losers of the New Regulations
26:49 Understanding the Future of Credit Triggers
27:45 The Role of Big Tech in the New Lending Landscape
28:41 The Impact of New Regulations on Small Brokers
29:49 The Future of Lead Generation and Marketing
30:13 The Power of Personal Branding in the New Landscape
30:39 The Return of Direct Mail Marketing
31:11 The Future of Aged Leads
31:37 The Importance of Nurturing Client Relationships
32:41 The Impact of New Regulations on Cold Emailing
33:21 The Future of Political and Nonprofit Outreach
35:18 The Importance of Building a Personal Brand
37:33 The Role of Debt Relief and Repair Companies
38:52 The Importance of Long-Term Client Nurturing
44:09 The Power of Simplicity in Business Strategy
44:57 Conclusion: Adapting to Change for Success
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Join us every Thursday at facebook.com/groups/theloanofficertoolbox
Our Official website: www.themortgagebrokerbuilder.com
Facebook: https://www.facebook.com/themortgagebrokerbuilder
Instagram: https://www.instagram.com/johnjurkovich