The CEO1440 Show

Simplifying Success in a Digital-First Marketing World: Video marketing with Mike Faraci

In this episode of the Mortgage Broker Builder Show, host John Jurkovich invites video marketing expert Mike, from Red Button Media, to discuss the transformative power of video marketing in the mortgage industry. Mike shares his journey from mortgage professional to video marketing specialist and provides strategic advice on creating impactful video content. The conversation covers the importance of identifying and solving viewers' problems, the significance of authenticity in videos, and practical tips for getting started with video content. Additionally, Mike emphasizes the multifaceted applications of video beyond social media, including in emails and educational material, for cultivating better customer connections and referrals. This episode is a comprehensive guide for mortgage professionals leveraging video marketing to enhance their brand visibility, client engagement, and business growth.
02:47 Creating a Community
03:12 Introducing Mike and Red Button Media
03:59 Mike's Journey in the Mortgage Space
04:57 The Importance of Video Marketing
06:20 The Power of Educational Videos
09:47 The Impact of Personal Branding
16:05 The Role of Content in Conversion
20:01 The Power of Niche Marketing
28:15 Creating Effective Video Content
32:45 Identifying Your Target Audience
33:38 Identifying and Solving Problems for Your Audience
34:36 Creating a Value Proposition
36:15 Overcoming Fear and Embracing Video Content
37:48 The Versatility of Video Content
38:09 Building Relationships with Real Estate Agents
39:58 Overcoming Challenges in Video Content Creation
41:30 The Power of Video Content in Email Marketing
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Mike Faraci's LinkedIn: https://www.linkedin.com/in/mikefaraci/
Mike Faraci’s Website: https://www.hittheredbutton.com/
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Join us every Thursday at facebook.com/groups/theloanofficertoolbox
Our Official Website: www.themortgagebrokerbuilder.com
Facebook: facebook.com/themortgagebrokerbuilder
Instagram: instagram.com/johnjurkovich

The Rest of the Story: A Look at The Forgotten Art of Selling in The Push Button Get Mortgage World

Key Points:
1. The difference between a qualifying question and a sales/advising question. Let's take a look at the questions your POS can't ask.
2. Successful homeownership is not a destination but a journey. Why a finite mindset is a killer for mortgage companies.
3. There is more to what we do than a product and price - there are problems and possibilities.
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01:06 The Changing Landscape of the Mortgage Market
02:02 The Forgotten Art of Selling in the Mortgage Industry
03:02 The Impact of Market Changes on Mortgage Brokers
03:55 The Journey from Banker to Broker
05:10 The Importance of Skills, Sales, and Systems in the Mortgage Industry
05:22 The Shift from Fintech Revolution to Traditional Methods
07:37 The Art of Asking the Right Questions
10:13 The Power of Understanding Your Client's Situation
20:53 The Importance of Moving Beyond Product and Pricing
23:55 The Role of Technology in Loan Processing
24:22 The Importance of Personal Touch in Tech-Driven Processes
25:19 The Toolbox Analogy: Understanding Your Client's Needs
26:54 Acting Like a Pro: The Importance of Professionalism in Sales
28:25 The Importance of Repetition and Practice in Sales
32:11 The Future of Mortgage Banking: Personal Branding and Digital First Approach
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Join us every Thursday at facebook.com/groups/theloanofficertoolbox
Our Official Website: www.themortgagebrokerbuilder.com
Facebook: / themortgagebrokerbuilder
Instagram: / johnjurkovich

Unveiling the Pitfalls: Why Many Training and Coaching Programs Fall Short with Scott Muska

In this dynamic conversation, John and Scott Muska discuss key topics that can enhance business performance and personal growth. Muska's extensive experience in various industries, including working with companies like Rolex, brings a valuable perspective to the conversation. They delve into the importance of coaching and training, the significance of being accountable as a business owner and understanding human performance from different aspects. The discussion includes vital advice on embracing failure as a step toward success, becoming a creative problem solver, consistently executing on few focus areas for better results, and the crucial role of listening and asking questions in a sales role. The conversation aims to encourage and equip listeners with practical tools for business success.
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00:32 The Importance of Coaching and Training
01:08 Guest's Journey and Experience
03:08 The Role of Sales Athlete
04:05 The Disconnect Between Leaders' Goals and Actions
08:47 The Importance of Identifying and Addressing Key Constraints
10:15 The Difference Between Training, Coaching, and Leadership
10:53 The Pitfalls of Overtraining and Undercoaching
18:29 The Importance of Diverse Skillsets in a Team
25:03 The Need for Change and Innovation in Business
27:04 Surviving vs Thriving in the Market
27:26 Gaining Competitive Advantage in Tough Times
28:39 The Power of Knowledge and Learning
29:14 The Importance of Transparency and Accountability
29:50 The Four Key Components of Success
31:53 The Role of Actions and Habits in Achieving Goals
33:52 The Importance of Consistency and Persistence
35:18 The Power of Social Media in Business
41:11 The Importance of Honesty and Self-Assessment
47:41 The Value of Community and Collaboration
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Join us every Thursday at facebook.com/groups/theloanofficertoolbox
Our Official website: www.themortgagebrokerbuilder.com
Facebook: https://www.facebook.com/themortgagebrokerbuilder
Instagram: https://www.instagram.com/johnjurkovich

Everything you thought you knew about credit but didn’t! Q&A with Sue Buswell from #sueknowsthescore

Credit Empowerment: Understanding and Managing Your Credit Score
In this informative discussion, John, a mortgage veteran with over 25 years in the industry, and Sue Buswell, a credit expert with more than three decades of experience, delve into the complex world of credit scores. Together, they debunk common misconceptions, shed light on the details of credit report costs, explore the future of credit scores, and provide valuable advice on becoming a loan advisor. They also touch on the importance of home ownership on one's financial future and how a better understanding of credit can lead to successful homeownership.
00:03 Understanding Credit: Misconceptions and Importance
01:54 Introducing the Guest Speaker: Sue Buswell
04:19 Understanding Credit Shopping Windows
06:08 The Impact of Credit Inquiries
12:49 The Future of Credit Reports and Scores
19:27 Understanding Different FICO Models
24:35 The Role of Authorized Users in Credit Building
27:49 Navigating Financial Hardships
28:36 Understanding Credit Reports and Bankruptcy
29:31 Recovering from Bankruptcy and Debt Settlement
30:24 Implications of Credit Settlement
32:14 Advice for First-Time Homebuyers
32:36 The Importance of Credit Education
34:13 The Impact of Credit on Life Decisions
34:49 The Shift in the Mortgage Industry
35:42 The Role of a Loan Advisor
40:22 The Importance of Homeownership
41:26 The Power of Credit Empowerment
48:59 Opting Out of Credit Triggers
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Sue Buswell's LinkedIn: https://www.linkedin.com/in/sue-buswell-647b4111/
Sue Buswell's Site: https://sueknowsthescore.com/
Download Guide To Building Credit: https://storage.googleapis.com/production-domaincom-v1-0-5/165/1718165/k3tYAW4s/29101310e9e246e089b2cc039aeca41e?fileName=Building%20Credit.pdf
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Join us every Thursday at facebook.com/groups/theloanofficertoolbox
Our Official website: www.themortgagebrokerbuilder.com
Facebook: https://facebook.com/themortgagebrokerbuilder
Instagram: https://instagram.com/johnjurkovich

Navigating the Recent FCC Ruling: Impact on Mortgage Industry and Lead Generation Q&A w Jamie Noel

The video dives into the implications of a recent Federal Communications Commission (FCC) ruling for the mortgage industry and its effects on lead generation. The hosts (John & Josh) discuss the closing of a loophole in the Telephone Consumer Protection Act (TCPA) that requires a 1 to 1 consumer consent for lead generation. They also touch on the shift towards personal branding and direct relationships with clients as well as the potential winners and losers of this ruling. The hosts (John & Josh) identify the possible future of the lead generation industry and offer insight into how businesses can adapt and succeed in light of these regulatory changes.
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00:00 Introduction and Greetings
00:14 Discussion on Recent FCC Ruling
00:40 Introduction of Guest Jamie Noel
01:04 Jamie's Career Journey and Expertise
01:46 Understanding the FCC Ruling and its Impact
03:14 History of Consumer Protection Laws
06:48 Impact of Technology on Consumer Protection
10:37 Understanding the New FCC Ruling
12:05 Implications of the New Ruling for Businesses
18:49 Future of Lead Generation and Marketing
23:36 Understanding the Lending Tree Model
24:04 Changes in the Lending Industry
24:44 The Impact of FCC Ruling on Business Models
25:21 The Importance of Adapting to Change
25:53 Reflections on Personal Growth and Industry Changes
26:15 Predicting the Winners and Losers of the New Regulations
26:49 Understanding the Future of Credit Triggers
27:45 The Role of Big Tech in the New Lending Landscape
28:41 The Impact of New Regulations on Small Brokers
29:49 The Future of Lead Generation and Marketing
30:13 The Power of Personal Branding in the New Landscape
30:39 The Return of Direct Mail Marketing
31:11 The Future of Aged Leads
31:37 The Importance of Nurturing Client Relationships
32:41 The Impact of New Regulations on Cold Emailing
33:21 The Future of Political and Nonprofit Outreach
35:18 The Importance of Building a Personal Brand
37:33 The Role of Debt Relief and Repair Companies
38:52 The Importance of Long-Term Client Nurturing
44:09 The Power of Simplicity in Business Strategy
44:57 Conclusion: Adapting to Change for Success
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Join us every Thursday at facebook.com/groups/theloanofficertoolbox
Our Official website: www.themortgagebrokerbuilder.com
Facebook: https://www.facebook.com/themortgagebrokerbuilder
Instagram: https://www.instagram.com/johnjurkovich