The CEO1440 Show

The Mortgage Tech Trap: Why Your CRM Won't Save You | with Guest Liz Short

“Tech isn’t your problem. It’s how you’re using it.”
On this week’s The CEO1440 Show, I sat down with Liz Short of Short Solutions to talk about why so many mortgage businesses struggle with tech implementation, scaling, and efficiency.
Biggest problems?No clear vision—You’re chasing tech instead of building a system.No adoption strategy—The best CRM in the world won’t fix bad processes.No execution plan—Buying tech ≠ growth.
The solution? Get your poop in a group (as Liz and I both like to say).
If you’re a mortgage broker, IMB, or leader, this episode is a must-listen before you sign up for another shiny tool.
Connect with Liz Short on LinkedIn: https://www.linkedin.com/in/thelizshort/
#MortgageTech #CEO1440Show #ScaleYourBusiness #LoanOfficerGrowth

Down Payment Assistance: The Competitive Advantage Every Loan Officer Needs | with Guest Rob Chrane

"What if I told you thousands of buyers are ready—but they think they can’t afford a home?"
This week on The CEO1440 Show, I sat down with Rob Chrane, CEO of Down Payment Resource, to talk about one of the biggest myth in homeownership: the down payment.
Most people think they need 15-20% down. They don’t.
There are 2,266+ down payment assistance programs out there.
Loan officers who understand this aren’t just closing loans—they’re building trust and relationships.
If you're in real estate or mortgage, you can either fight with the masses after buyers think they’re ready, or you can move up the funnel and be the expert guiding them from the start.
This episode is a game-changer. 
#DownPaymentAssistance #CEO1440Show #HomebuyerEducation #MortgageGrowth

The Future of Mortgage Processing: Hancock Processing’s Game-Changing Playbook | with Tyler Hancock

In the mortgage world, there’s one thing I know for sure: success isn’t a solo act. Whether you’re a broker, loan officer, or processor, efficiency and expertise can make or break your business. That’s why I’m a huge advocate for working smarter, not harder.
 
Recently, I had the chance to sit down with Tyler Hancock, the founder and CEO of Hancock Processing—one of the fastest-growing third-party processing companies in the country. Tyler’s journey, insights, and approach to third-party processing shed light on how mortgage professionals can save time, increase profits, and scale without losing control.
 
Let’s get into it.
 
Who is Tyler Hancock? A Quick Backstory
Tyler’s mortgage story begins like many: a loan officer at Quicken Loans. From there, he hustled through roles at Loan Depot, LoanPal, and eventually Handshake Home Loans. But Tyler didn’t just settle for being a loan officer—he saw a massive gap in the industry when it came to efficient processing.
“I started processing my own loans because, quite honestly, nobody else had time to do it,” Tyler told me. He taught himself everything—from ordering title and appraisals to working with underwriters and account executives. The payoff? Tyler went from closing 6 loans a month to 117 as a single processor.
Fast forward to today, Hancock Processing operates in 28 states, has over 82 processors, and processes loans for 800+ loan officers and 240+ mortgage brokers. Last month alone, they closed 495 loans, and they’re on pace to hit 500 this month.
This isn’t a fluke—it’s the result of grit, systems, and a relentless drive to “do better” (a motto that Tyler and his team literally wear on their sleeves).
 
What is Third-Party Processing? Why Should You Care?
If you’re unfamiliar, third-party processing is essentially outsourcing your loan processing to experts. Instead of paying in-house processors or managing inconsistent files, you partner with a team like Hancock Processing that handles everything for you—from disclosures to closing.
And here’s the kicker: you don’t pay out of pocket. Processing fees get paid through closing, much like appraisal fees, so there’s no upfront cost for brokers or loan officers.
Tyler puts it simply: “Loan officers can focus on selling more loans, and processors get paid more for doing what they already do.”
 
Top 3 Misconceptions About Third-Party Processing
Tyler sees it all—hesitations, fears, and misconceptions. Here are the top three myths he busted during our conversation:
“It costs me money.”Wrong. Processing fees are added to the closing disclosure (CD) and paid by the client. No upfront costs. No extra expenses for the broker.
“You’re replacing my processors.”Nope. Hancock Processing takes your existing processors, pays them more, and handles payroll, systems, and training. Brokers eliminate payroll headaches, and processors get a raise—everybody wins.
“You don’t talk to my clients.”False. Hancock processors communicate directly with clients via phone, email, or text. “We’ll even send a pigeon with a note if we have to,” Tyler joked.
 
The Freedom of Choice: Empowering Processors and Brokers
Here’s what I love about Hancock Processing: it’s not just for brokers—it’s a game-changer for processors, too.
Historically, processors have been captive to their loan officers, relying entirely on the business that comes their way. Tyler flips that dynamic on its head. Processors working for Hancock can:
Partner with any loan officer or broker they choose.
Bring in their own business and earn more money.
Access training, mentorship, and residual income opportunities.
Processors can make up to $895 per file and earn residual income for bringing in new brokers. “If you bring in a brokerage that’s closing 20 loans a month, you’re making $1,000 a month in passive income—just for that referral,” Tyler explained.
This model transforms processors from employees into intrapreneurs—business owners within a business.
 
Why Third-Party Processing Makes Sense (Even for Small Shops)
Many small brokerages hesitate to outsource processing because they fear losing control. Tyler addressed this concern head-on:
No loss of control. Your processors stay in your office (if you want) and continue doing exactly what they’ve been doing. The only difference? Hancock pays them, trains them, and provides management support.
Scalability. If your processor takes a two-week vacation, Hancock’s team leads step in to keep files moving seamlessly. You’re no longer reliant on one person to keep your pipeline alive.
Consistency and expertise. Hancock processors have closed loans with every lender you can name. For brokers processing a loan with a new lender for the first time, this experience is invaluable.
“You get the lessons without the scars,” I told Tyler, and it’s true. Instead of fumbling through a loan with a new lender, you tap into a team that’s already mastered it.
 
Processing Best Practices: Tyler’s Pro Tips
For all the processors out there, Tyler dropped some golden advice for speeding up files and reducing headaches:
Order everything up front. Title, appraisal, homeowners insurance—get it all ordered before submitting the file.
Respond immediately. “If you take 3 hours to answer an email, that file is already gone to another processor.”
Be proactive. Review files, spot conditions early, and address issues before underwriting.
It’s not rocket science—it’s just about taking action quickly and efficiently.
 
The Bottom Line
Tyler Hancock and his team aren’t just “processing loans”—they’re building a new way for the mortgage industry to operate. Third-party processing is no longer about cutting corners or saving a buck—it’s about providing expertise, consistency, and scalability to help brokers and processors thrive.
If you’re curious about whether third-party processing can help your business, I’d encourage you to reach out to me or check out Hancock Processing directly.
Tyler and his team are doing something special, and trust me—it’s worth a conversation.
Let’s work smarter and close more loans.
Want to chat more? Drop me a message, and I’ll happily talk you through it. Whether you’re scaling your brokerage or leveling up as a processor, there’s a better way to do business.
Check out Hancock Processing today! https://hancockprocessing.com/
Talk to you on the next episode.

Reducing Costs of Homeownership | with Guest Thomas Tersigni

Attention Loan Officers, Realtors, and Homeowners!
What if saving your deals was as simple as saving your clients thousands on homeowners insurance? This week on The CEO1440 Show, we sit down with Thomas Tersigni, COO of Go Savvy, to talk about their revolutionary insurance quoting platform. Forget endless phone calls and sky-high premiums – this tool curates quotes from 20+ top carriers in minutes, cutting through the chaos to find the best rates fast.
Thomas shares how Go Savvy is saving deals, solving DTI issues, and even becoming a secret weapon for loan officers to win referrals. Whether you're a mortgage pro, a realtor, or a homeowner fed up with overpriced insurance, you NEED to hear this one.
Want to check out GoSavvy? https://www.gosavvy.io/lead?partner=665f9bb91c8365790b8b613d

48 Hours to Better Mortgage Tech: Scale Smart With Floify | with Guest Nick Tarsi

In this episode, we're diving deep into the world of mortgage tech with Nick Tarsi, one of the OGs at Floify (we’re talking employee #16). Nick’s seen it all—from the days when spreadsheets ruled to the sleek, seamless borrower experiences of today. Whether you’re just starting out or scaling big, Floify is the tool brokers swear by.
Here’s what we get into:
How mortgage tech has evolved (goodbye, clunky workflows).
Why Floify is a game-changer and how you can be up and running in 48 hours flat.
Real strategies to grow your business, keep clients happy, and lock down loyalty from borrowers and Realtors.
The tech you actually need—no fluff, just tools that work.
Check it out and find out why Floify isn’t just another POS—it’s the one tool that can grow with your business from day one to industry leader.
#TheCEO1440Show #MortgageTech #Floify #ScaleSmart

Big Data, Big Wins: How Model Match is Changing the Game and Helping You Win | with Guest Thomas Seelbinder

Want to dominate your market with data? In this episode of The CEO1440 Show, we dive deep with Thomas Seelbinder from Model Match about leveraging big data to supercharge your real estate and mortgage game. 
From making cold calls obsolete to turning data into laser-focused action plans, we unpack how loan officers and agents can turn insights into dollars. Whether you're in a small town or a sprawling metro, this tool gives you the edge to know your market (and your competitors) better than ever. 
Ready to build real relationships, crush your goals, and work smarter? Tune in now for all the secrets. Your next big win might be just one call (or click) away!  #BigData #RealEstateTips #MortgageMastery
Connect with Thomas Seelbinder: https://www.linkedin.com/in/thomasseelbinder/
Check this link out and get 10% OFF on any program $99/month or Higher:   https://www.modelmatch.com/teams/loan-officers?linkId=lp_963171&sourceId=ceo1440&tenantId=modelmatch

Bet You Didn’t Know That About Non-QM Loans? | with Guests Paul Apostolakis & Jamie Gueltzow

New Episode Alert! Dive into the world of non-QM lending on the CEO1440 Show! This week, Jamie Gueltzow and Paul Apostolakis bring the heat on why non-QM loans are transforming the mortgage landscape. They break down the common misconceptions, untapped market potential, and the massive opportunity this presents for brokers and agents alike. From helping self-employed borrowers to innovative bridge loans, they're unpacking tools and strategies to help you grow your business—without getting stuck in the same old box. If you're in the industry or just curious about where the future of mortgages is headed, you don’t want to miss this one. Listen now to catch their insights!
Connect with the experts:
Paul Apostolakis' LinkedIn: https://www.linkedin.com/in/polyhronis/
Jamie Gueltzow's LinkedIn: https://www.linkedin.com/in/james-gueltzow-745bb025/

Unlocking Financial Freedom: A New Perspective on Wealth Management | with Guest Kelly O’Connor

In this episode of The CEO1440 Show, we’re breaking down some eye-opening financial strategies with Kelly O’Connor, the mind behind "Financial Caffeine." Kelly has a refreshing take on how you can avoid common tax pitfalls and use lesser-known strategies to keep more of what you earn. He explains why traditional advice on IRAs and 401(k)s might not be the best fit for everyone, especially if you’re self-employed, and how tools like life insurance can help you protect and grow your wealth more effectively. This isn’t just high-level talk for big earners—these are practical tips anyone can use to get more control over their finances. If you're ready to rethink your approach to money and learn a few strategies the wealthy have been using for years, this episode is for you. Give it a listen; it's worth every minute.
Connect with Kelly O'Connor:
LinkedIn: https://www.linkedin.com/in/oconnorkelly/
Facebook: https://www.facebook.com/kellydeanoconnor
Check out the Financial Caffeine Website: https://financialcaffeine.com/

How To Outsource Training & Win | with Guest Debra Killian

Ready to scale your mortgage brokerage the right way? We’ve got a power-packed session lined up with none other than Debra Killian—a true legend in the industry! With over 25 years under her belt, Debra’s created game-changing programs like the School of Loan that have reshaped the field. In this episode, she breaks down the First Year LO and Instruct Programs, crafted to take new brokers from zero to hero while providing Realtors with Continuing Education.
Tired of chasing leads and dealing with burnout? Debra’s approach will show you how to build loyal, high-quality partnerships that actually last. This is training and retention reimagined—you won’t want to miss it!
#MortgageBroker #RealEstateTraining #LoanOfficerLife #BrokerSuccess #LeadGeneration #RealEstateEducation #MortgageTips #ScalingYourBusiness #BrokerageGrowth #IndustryInsights

Beyond The Numbers: Understanding Latino Borrower Needs

Larry Hoyt and Thais Marineli get real about what Latino borrowers face in the mortgage game—and it’s way more than just filling out forms.
From language barriers to figuring out how to build credit in a cash-first culture, they break down the real stuff brokers need to know to truly help this community. It’s not just about making a sale, it’s about empowering families to build wealth and own their future. If you work in the mortgage industry or just want to understand how to better serve Latino clients, you need to hear this.
Dive in now!
Let's Figure out how to get you to the next level in your mortgage business. Schedule a 1-on-1 Call with John: https://themortgagebrokerbuilder.com/schedule/