Why Loan Officers Don’t Need More Leads (They Need Predictive Analytics) | With Ethan Ewing of ProPair

What if more mortgage leads aren’t the answer?

In this episode of the CEO1440 Show, I sit down with Ethan Ewing, founder of ProPair, to break down why most loan officers are losing money chasing the wrong leads — and how predictive analytics flips the script.

We cover:

• Why treating every lead the same kills conversions

• How top producers use predictive analytics to close more with less

• The truth about mortgage lead prioritization (and what most brokers get wrong)

• How to build a CRM strategy that actually makes you money

If you’re a mortgage loan officer still relying on “first in, first out” lead handling, this episode will change how you work your pipeline.

Connect with Ethan: https://www.linkedin.com/in/ethanewing/
Check out ProPair: https://www.propair.ai/
Join the Mortgage Broker Builder community:  https://app.themortgagebrokerbuilder.com/c/start-here

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