The Rest of the Story: A Look at The Forgotten Art of Selling in The Push Button Get Mortgage World

Key Points: 1. The difference between a qualifying question and a sales/advising question. Let's take a look at the questions your POS can't ask. 2. Successful homeownership is not a destination but a journey. Why a finite mindset is a killer for mortgage companies. 3. There is more to what we do than a product and price - there are problems and possibilities. _____________________________________ 01:06 The Changing Landscape of the Mortgage Market 02:02 The Forgotten Art of Selling in the Mortgage Industry 03:02 The Impact of Market Changes on Mortgage Brokers 03:55 The Journey from Banker to Broker 05:10 The Importance of Skills, Sales, and Systems in the Mortgage Industry 05:22 The Shift from Fintech Revolution to Traditional Methods 07:37 The Art of Asking the Right Questions 10:13 The Power of Understanding Your Client's Situation 20:53 The Importance of Moving Beyond Product and Pricing 23:55 The Role of Technology in Loan Processing 24:22 The Importance of Personal Touch in Tech-Driven Processes 25:19 The Toolbox Analogy: Understanding Your Client's Needs 26:54 Acting Like a Pro: The Importance of Professionalism in Sales 28:25 The Importance of Repetition and Practice in Sales 32:11 The Future of Mortgage Banking: Personal Branding and Digital First Approach _______________________________________ Join us every Thursday at facebook.com/groups/theloanofficertoolbox Our Official Website: www.themortgagebrokerbuilder.com Facebook: / themortgagebrokerbuilder Instagram: / johnjurkovich