Wednesday Feb 26, 2025

The Fortune Is in the Follow-Up: Stay Top of Mind or Get Left Behind | With Guest Alex Hernandez

What if I told you that you’re losing MORE business than you’re gaining—and you don’t even know it?

Too many LOs and real estate agents focus all their energy on getting new clients—but what about the ones who already know, like, and trust you?

On this episode of The CEO1440 Show, I sit down with Alex Hernandez, a loan officer who’s not just closing deals but building tech to help LOs & agents stop losing repeat business.

Here’s what we break down:

  • Why most past clients DON’T come back (and how to fix it)
  • The simple system Alex built that keeps him top of mind year-round
  • The key to nurturing real estate agents—so they send you more business
  • The “cost to acquire” mistake that’s crushing your long-term success

If you’re not actively staying in front of your past clients and agent partners, you’re leaving money on the table.

Tag a loan officer, realtor, or business owner who needs to hear this!

Connect with Alex on LinkedIn: https://www.linkedin.com/in/alexanderhernandezloans/

#CEO1440 #MortgageProspecting #ClientRetention #RealEstateSuccess #SocialSelling

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