
Wednesday Apr 09, 2025
No More Cold Leads: The Smarter Way to Do Mortgage Marketing | With Guest Luke Shankula
90 days won’t fix your lead flow problem.
Too many LOs are spending money on ads, buying leads, or cold-DMing agents… with nothing to show for it. Because they don’t have a system.
So I brought in Luke Shankula, founder of Loans on Demand, to break down what it actually takes to:
- Build lead gen that lasts (not just spikes your pipeline for a week)
- Use Facebook, webinars & retargeting to build trust before the sale
- Stand out in a crowded market (hint: different beats better)
- Get referral partners chasing YOU—not the other way around
- Stop looking at results in 30–90 day windows and play the long game
If you want more apps and more closings in the next 12–24 months—this one’s a must.
Tag a loan officer or team lead who needs to hear this.
Connect with Luke:
Facebook: https://www.facebook.com/lshankula/
LinkedIn: https://www.linkedin.com/in/luke-shankula/
Check out Loans on Demand: https://www.loansondemand.io/
#CEO1440 #LeadGen #MortgageMarketing #SocialSelling #LoansOnDemand #RealEstateGrowth