Wednesday Apr 09, 2025

No More Cold Leads: The Smarter Way to Do Mortgage Marketing | With Guest Luke Shankula

90 days won’t fix your lead flow problem.

Too many LOs are spending money on ads, buying leads, or cold-DMing agents… with nothing to show for it. Because they don’t have a system.

So I brought in Luke Shankula, founder of Loans on Demand, to break down what it actually takes to:

  • Build lead gen that lasts (not just spikes your pipeline for a week)
  • Use Facebook, webinars & retargeting to build trust before the sale
  • Stand out in a crowded market (hint: different beats better)
  • Get referral partners chasing YOU—not the other way around
  • Stop looking at results in 30–90 day windows and play the long game

If you want more apps and more closings in the next 12–24 months—this one’s a must.

Tag a loan officer or team lead who needs to hear this.

Connect with Luke: 

Facebook: https://www.facebook.com/lshankula/

LinkedIn: https://www.linkedin.com/in/luke-shankula/

Check out Loans on Demand: https://www.loansondemand.io/

#CEO1440 #LeadGen #MortgageMarketing #SocialSelling #LoansOnDemand #RealEstateGrowth

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