
Tuesday Feb 06, 2024
Navigating the Recent FCC Ruling: Impact on Mortgage Industry and Lead Generation Q&A w Jamie Noel
The video dives into the implications of a recent Federal Communications Commission (FCC) ruling for the mortgage industry and its effects on lead generation. The hosts (John & Josh) discuss the closing of a loophole in the Telephone Consumer Protection Act (TCPA) that requires a 1 to 1 consumer consent for lead generation. They also touch on the shift towards personal branding and direct relationships with clients as well as the potential winners and losers of this ruling. The hosts (John & Josh) identify the possible future of the lead generation industry and offer insight into how businesses can adapt and succeed in light of these regulatory changes. ____________________________________________________ 00:00 Introduction and Greetings 00:14 Discussion on Recent FCC Ruling 00:40 Introduction of Guest Jamie Noel 01:04 Jamie's Career Journey and Expertise 01:46 Understanding the FCC Ruling and its Impact 03:14 History of Consumer Protection Laws 06:48 Impact of Technology on Consumer Protection 10:37 Understanding the New FCC Ruling 12:05 Implications of the New Ruling for Businesses 18:49 Future of Lead Generation and Marketing 23:36 Understanding the Lending Tree Model 24:04 Changes in the Lending Industry 24:44 The Impact of FCC Ruling on Business Models 25:21 The Importance of Adapting to Change 25:53 Reflections on Personal Growth and Industry Changes 26:15 Predicting the Winners and Losers of the New Regulations 26:49 Understanding the Future of Credit Triggers 27:45 The Role of Big Tech in the New Lending Landscape 28:41 The Impact of New Regulations on Small Brokers 29:49 The Future of Lead Generation and Marketing 30:13 The Power of Personal Branding in the New Landscape 30:39 The Return of Direct Mail Marketing 31:11 The Future of Aged Leads 31:37 The Importance of Nurturing Client Relationships 32:41 The Impact of New Regulations on Cold Emailing 33:21 The Future of Political and Nonprofit Outreach 35:18 The Importance of Building a Personal Brand 37:33 The Role of Debt Relief and Repair Companies 38:52 The Importance of Long-Term Client Nurturing 44:09 The Power of Simplicity in Business Strategy 44:57 Conclusion: Adapting to Change for Success ____________________________________________________ Join us every Thursday at facebook.com/groups/theloanofficertoolbox Our Official website: www.themortgagebrokerbuilder.com Facebook: https://www.facebook.com/themortgagebrokerbuilder Instagram: https://www.instagram.com/johnjurkovich