Lead Gen from a Counterespionage Expert: The Secrets People Who are Winning Don’t Want You to Know!

This week we have a marketing expert Bill Rice, with a fascinating background in military intelligence and mortgage marketing. Discover Bill's journey from the Air Force to pioneering internet banking and leading innovative marketing strategies in the mortgage industry. This episode is packed with valuable insights for banking professionals and brokers on leveraging knowledge, navigating career shifts, and mastering lead generation. 00:06:13 - Impact of career failures and pivots 00:07:31 - Business adaptations during COVID-19 00:12:35 - Importance of personal branding and digital presence 00:15:13 - Strategies for starting local and expanding marketing efforts 00:18:20 - Essentials of setting up a functional website 00:25:28 - Using social media to generate leads 00:28:26 - Tailoring products to meet market needs 00:31:21 - Effective use of direct mail alongside digital strategies 00:34:19 - Accountability in lead generation and marketing 00:37:12 - Utilizing age leads effectively while maintaining compliance 00:40:23 - Best practices for initial lead response 00:43:17 - Importance of CRM setup and utilization 00:46:11 - Building and leveraging a marketing database 00:49:17 - Starting a mortgage company: strategic first steps 00:53:29 - Community engagement and its impact on business growth ______________________________________________ Connect with Bill Rice: https://www.linkedin.com/in/billrice/ Check out Kaleidico: https://kaleidico.com/ ______________________________________________ Join us every Thursday at facebook.com/groups/theloanofficertoolbox Our Official Website: www.themortgagebrokerbuilder.com Facebook: https://facebook.com/themortgagebrokerbuilder Instagram: https://instagram.com/johnjurkovich LinkedIn: https://www.linkedin.com/in/john-jurkovich-171b3b/