Down Payment Assistance: The Competitive Advantage Every Loan Officer Needs | with Guest Rob Chrane

"What if I told you thousands of buyers are ready—but they think they can’t afford a home?"

This week on The CEO1440 Show, I sat down with Rob Chrane, CEO of Down Payment Resource, to talk about one of the biggest myth in homeownership: the down payment.

• Most people think they need 15-20% down. They don’t.
• There are 2,266+ down payment assistance programs out there.
• Loan officers who understand this aren’t just closing loans—they’re building trust and relationships.

If you're in real estate or mortgage, you can either fight with the masses after buyers think they’re ready, or you can move up the funnel and be the expert guiding them from the start.

This episode is a game-changer. 

#DownPaymentAssistance #CEO1440Show #HomebuyerEducation #MortgageGrowth